What’s your communication footprint?

More than 400 marketing and sustainability professionals from 5 countries and the supply chains that serve them gathered in Boston and created an exciting, passionate, active community over three days at the beginning of October. More than 50 speakers brought and shared their expertise in relevant topics.

KEY FINDINGS PRESENTED DURING KEYNOTES

Keynote speakers included Michael Harrison, Co-President of Timberland and Tyler Elm who served as Wal-Mart’s Senior Director of Competitive Strategy and Business Sustainability. They presented factual qualifiable data about real business performance and gains made from implementing sustainability programs. Sessions covered topics from measuring the carbon footprint of a web site to how to balance sustainability with what customers truly want.

ATTENDEES ADDED THEIR VOICES

According to one attendee, "The biggest take away from the event has to be the that integrating sustainability into our businesses and communications can be profitable. We’ve also connected with a community of brilliant professionals that will always look for better ways to do business the right way."

"I had informative, enlightening coversations with other speakers and attendees. I learned something worthwhile at every session I attended."

"Each keynote was excellent. The case studies and insight from Timberland and Walmart (Tyler) were inspiring and detailed. Don's vision of the future was inspiring. Joel's overview of the green movement was terrific and well illustrated."

"I gained insight into the subject that will help me put up a "green strategy."

"Real-world success stories, with a sophisticated perspective. It was great seeing we have moved beyond "we ought to do this" to "this is exactly what we are doing now."

Some of the many companies represented included: Aberdeen Group, Australis Aquaculture, Babson College, Banana Republic, AEW Capital Management, Allied Printing Services, Ambit Press, American Ramp Systems, Bartlett Communications, Bio-Cascade, Inc, Boston University, British Consulate, Canon Europe, Clemson University, Harvard, Cygnus Business Media, Dupont, ECRM, GBC, Humana Inc., International Labour Office, International Paper, J.D. Power and Associates, John Hancock, Met Life, New Balance, Pearson Education, Proctor and Gamble, Putnam Investments, RR Donnelly, Quad Graphics, Quebecor World, Inc. The New York Times, The Prudential Insurance Co. of America, The Taunton Press, UBS Investment Bank and the United Nations.